Editor’s Note: From Foundation to House
February 2026
A brief note on timing: This was meant to land in your inbox in January. Life, recalibration, and the relentless pursuit of getting it right delayed us. But here we are—just in time to wish you and yours a year of abundance, courage, and untamed prosperity as we approach the Year of the Fire Horse. May your ambitions burn bright and your momentum carry you far.
If 2025 was about laying the foundation, 2026 is about building the house—room by room, story by story, with intention.
We said we’d champion quality over quantity. We said we’d be Asia-rooted and globally minded. We said we’d feature brands doing exceptional work, regardless of size or Instagram following. And we meant it.
Now, we’re proving it.
What’s New This Year
This year, Arahkaii evolves. You’ll notice:
Deeper storytelling — We’re not just covering what’s new; we’re exploring why it matters. Expect founder profiles that go beyond the origin story, trend analyses that question the noise, and features that connect craft to culture.
Fresh voices — We’ve brought on Natalia Amir and Zara Chen-Okafor to expand our editorial lens. Their combined experience across continents and markets means richer perspectives and stories that resonate on multiple levels.
Expanded coverage — Fashion and lifestyle, yes—but also the innovators, the artisans, the quiet disruptors reshaping how we live, dress, and consume. From independent ateliers to legacy brands doing the work, we’re here for all of it.
More partnerships — We’re actively collaborating with brands that align with our values. Not everyone. Not everything. Just the ones worth your attention.
What Hasn’t Changed
Our standards. Our integrity. Our belief that conscious consumerism doesn’t have to be boring, exclusive, or performative.
We still don’t do pay-to-play. We still choose curation over saturation. We still believe that the best stories come from brands with something real to say—and the craft to back it up.
What We’re Asking of You
Keep engaging. Keep questioning. Keep sharing what resonates.
Tell us about the brands doing exceptional work in your city, your circle, your corner of the internet. The designers hand-stitching every seam. The beauty founders reformulating the industry. The makers who care as much about process as product.
We want to tell those stories. We need to tell those stories.
A Moment of Reflection
There are still days when I wonder if the world needs another platform. And then I remember: we’re not just another platform.
We’re a space for discovery without the algorithm fatigue. For beauty that doesn’t come with buyer’s remorse. For fashion that feels personal, not prescriptive. For stories that matter beyond the trend cycle.
That’s what Arahkaii is. That’s what we’re building.
And honestly? We’re just getting started.
Here’s to 2026
To the brands brave enough to do things differently.
To the readers who refuse to settle for surface-level content.
To everyone who believes that how we consume says something about who we are.
Let’s make this year count.
—
Warmly,
Lina Roseli
Founder & Editor-in-Chief
Arahkaii
P.S. — Have a brand, designer, or maker we should know about? We’re actively building our 2026 portfolio. Send them our way: hello@arahkaii.com
Lina, Founder, Creative Director & Editor-in-Chief
The mind behind Arahkaii. Lina launched the platform to spotlight the designers and brands she kept discovering and thinking “why isn’t anyone talking about this?” She brings a thoughtful, intentional approach to storytelling. She leads the editorial team with a focus on clarity, creative depth, and modern femininity, shaping narratives that feel both elevated and deeply human.She shapes everything from content strategy to editorial tone, is hands-on with every feature, and believes the best content makes you stop scrolling. Currently juggling platform-building, brand outreach, and defending her slow morning ritual as essential creative practice.
